Questions
Is there a contract or tie-in?
No. You get 14 days to try it first: we take your card or Direct Debit details when you sign up, but nothing is charged until day 15, and if you cancel before then you pay nothing. After that it’s month to month: cancel any time and it ends at the end of the month you’ve paid for. We’d rather keep you because it’s working.
Who owns the website and accounts?
Your domain, Google Business Profile, Google Ads, analytics and all the content we write are yours from day one; we’re added as a manager. The website itself becomes yours free after 12 monthly payments. If you leave earlier, you can keep it for a one-off £249, or we take it down.
What’s the free website preview?
If you don’t have a website, or yours isn’t working for you, we’ll build you a preview of a new one, free, from what you already publish about your business. It’s a first draft: if you keep it, we personalise it with you before it goes live. Pick a package and there’s no setup fee. If not, we delete it. No hard feelings.
Is my website just a template?
It’s built on our own tested design, so it’s fast, works well on phones and is set up for Google from day one. That’s how we keep the price low and get you live within days. Everything on it is yours: the wording is written from your answers, with your services, prices, areas, photos and colours. Nothing generic goes live: our system won’t publish a page with a gap left in it, and you check it on your phone and say yes first.
What does “ready for AI search” mean?
People now ask ChatGPT, Google’s AI answers and similar tools who to call. Those tools answer from websites they can read. We build yours with a clear page for each service, prices and areas in plain text, structured data that describes your business, and articles that answer real customer questions. We can’t promise an AI will mention you; nobody can. We make sure your site gives it everything it needs, and your report shows any visits from AI search.
How does Google Ads spend work?
You pay Google directly for the ads, from your own account and card. Our fee covers setting up and running the campaigns. We recommend at least £300 a month in ad spend for most trades; below that, we’ll tell you honestly that Ads isn’t worth it yet.
What do you need from me?
A short online form at the start about your business, customers and jobs (you can answer by voice note, and book a quick call if you’d rather talk), photos of your work as you go, and a quick yes or no when we send something for approval. Everything else is done for you.
Do you guarantee rankings or a number of leads?
No, and you should be wary of anyone who does. Google decides rankings. We guarantee what we control: the work, done properly every month, and an honest report on what it brought in.
Do you work with businesses that compete with each other?
Not in the same town. We take on one business per trade in each area, so we’re never helping your competitor down the road.